CHALLENGE and SOLUTION: How to Increase Profit and Win Customers by Simplifying Your Custom Storage Design and Installation Process

According to the National Association of Home Builders (NAHB), today’s homebuyers are most interested in two themes: energy efficiency and organization/storage in their homes.

 

  

 

 

THE CHALLENGE: Everyone wants more storage. In fact, the NAHB reported that 39% of new homebuyers think a walk-in closet in the master bedroom is a must.  Families are doing more to keep their homes tidy, simplistic, and above all – organized.
With the growing number of people wanting efficient storage and closet solutions, builders may be tasked with addressing the copious amount of details associated with custom home storage designs. Tending to the need for more storage by simply building a larger closet space doesn’t cut it these days – homeowners want storage designs that use space efficiently.


THE SOLUTION: ClosetMaid® Professional Services enables builders to offer efficiently designed storage options for their targeted homebuyers by providing assistance in the storage program design, specification and installation process.
Professional Services are complimentary and will allow builders to distinguish their homes, as well as provide options homebuyers want.


Comprehensive Support for Builders
ClosetMaid Professional Services offers resources that simplify the design, sale, and installation of quality closet and storage systems. ClosetMaid provides the Professional Services Representatives (PSRs), who partner with builders on product consultation, design assistance, drawings, specifications, estimates, takeoffs, and installation support and coordination.
When building more room or storage space isn’t possible, the ClosetMaid PSR will create a smarter alternative. The PSR is not only there for design assistance, but also to direct the builder to a certified ClosetMaid installer.


Unsurpassed Service for Homebuyers
Builders who partner with Professional Services to develop storage and upgrade programs can then utilize a ClosetMaid Concierge. The Concierge teams up with his or her homebuyer to guide them through the upgrade selection process – making sure they get the best options to meet their needs and budget.


What are ClosetMaid Concierge Services?
It’s likely a builder may not have the time or resources to design and install custom storage throughout an entire home. ClosetMaid Concierge Services provide a representative who assists the homeowner or homebuyer with all storage and organization concerns. These Concierges work one-on-one over the phone and online to provide storage assessments, consultation and design, upgrade assistance, and to review and select finish and hardware options. Concierges take the time to find precisely what the homebuyer wants and needs. Think of the ClosetMaid Concierge as an extension of your design or sales staff, available to assist and guide your customer through the storage options selection process.